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But all that says to a potential new client is: “I’m not really taking this seriously.” Your testimonials should be recent, detailed, and (ideally) glowing. Too many agents use cookie cutter bios and rely on outdated testimonials. It’s important to build trust with your site visitors, and also give them a sense of what you’re like as a person, and an agent. Now that you know what your website is for, what do you actually need to have on a good real estate website? Here are the key elements:įor the most part, visitors to your website are trying to get a sense of whether or not they want to work with you.

‍ What do you need to have on a realtor website? If it isn’t, it could be due to one of these issues: it’s not mobile-optimized, it has no lead capture forms or there is no valuable call to action. You also need to be generating traffic to the site - for example by advertising, email campaigns or via SEO.Īll of these are common issues we see on websites for realtors, and part of the reason that many agents just don’t see the point in having a website. Some of the best realtor websites are optimized primarily to generate referrals.Ī good real estate website should be generating leads for you. It’s how you win (or lose) the most valuable asset in your business –your referrals. It’s the tool that prospects will use to evaluate you. When someone Googles you, your website is your chance to make a strong first impression. But we also know that a website is a critical component in building a successful referral business.Īnd, with the exception of the strongest referrals, most referred prospects will do a bit of research before diving right in with a new agent. Even as a digital marketing company, we know that nothing beats the value of a personal referral. But, really, what is a real estate website for?Īll of the most successful real estate businesses are built on referrals. They’ve just been told it’s important and that’s all they know. Many agents we talk to know that they need a website, but they’re not even sure why. But the most common thing we hear from new clients is something along the lines of: “I know my website isn’t great, but I’m not really sure what I need.” We’ve seen our fair share of real estate websites, and we’ve heard almost every website request in the world.